Imagine Britain in its late 70’s, a dark time where Northern towns were suffering under the collapse of slowly decaying factories, unemployment and a general feeling of flux. Punk music and its angry overtones, yet it was the super-futuristic synth music that really defined the cultural landscape of the time. In 1975 Kraftwerk played their first gig in the UK in Liverpool and not only the music, also their sharply cut clothes did inspire Ronnie Junior McDonald and Christian Lippich for their Tiger Of Sweden AW 2015 Mens collection. Sharp suits, high waisted trousers with tappered and often shortened lengths, plays with grids and checks and hints of colours produced by graphic equalizers taking it all perfectly off balance. All you need to imagine now is a fabulous soundtrack including Depeche Mode, Kraftwerk and the Normal and you can literally see the Tiger boys marching down that catwalk.